Product write-up · Dr. Leigh Richardson

The Brain Reset

7 minutes · 7 days · 7 habits

Same 7 habits every day for 7 days. Miss a full day and the streak restarts. Honesty is the product. Built for high performers who want receipts, not soft forgiveness.

What it is

  1. Paid product: The Brain Reset. Subtitle: 7 Minute Challenge · 7 days · 7 habits. Digit 7 everywhere in the game language.
  2. Delivery through the app (phone-installable web app). Price frame $197 (1-9-7).
  3. Same 7 habits. Every day. For 7 days. Hard streak (75 Hard lite).
  4. Separate from The Afternoon Rebound (different tool each day, soft streak, book / waitlist bonus).

The one problem

High performers know what to do. They do not run the same small stack every day with honest receipts.

The one result (truthful)

In 7 days, walk away with a completed streak (or an honest restart) plus energy and focus scores you can feel. Does not promise cured focus, ADHD treatment, or permanent change from one week.

Hard streak Same habits daily $197 · 1-9-7 the app

The 7 habits (same every day)

Habit 1

7 Minute Challenge

Sit still. Run the ~7 min timer. Score energy + focus 1 to 5 before and after. Optional shoulder roll. Breathe in 4 / out 6 [LEIGH TO CONFIRM].

Habit 2

One Mission Sticky

Exactly one MIT. Finish it today or calendar-block real time for it today.

Habit 3

Morning Water Before Caffeine

About 8 oz of water before coffee, tea, or energy drink (or first thing if you skip caffeine).

Habit 4

5 Minute Desk Escape

Intentional continuous walk or full-body stretch for about 5 minutes.

Habit 5

Phone Out Of Reach Focus Block

Phone face-down out of reach (or in another room) during your MIT block.

Habit 6

Lights-Down Wind Down

At least 10 minutes of runway before intended sleep: lights down, no new work, screens dimmed or away.

Habit 7

Future You Setup

One prep for tomorrow: clothes / lunch / keys-bag-charge. Pick one and complete it.

Offer stack (buyer-facing)

the app
Phone-installable web app · Today, Reset timer, scores, hard streak
~$197
Brain Type Quiz
~$47
Printable checklist + journal
~$27
Optional share kit
#BrainReset templates
~$27
Not in the offer: 21-Day Brain Reset. Soft Day-7 invite later only, off-stack. Never sold as included.

App screens

TodayDay N of 7 · streak · Start Reset · 7 checkboxes · MIT
Reset timerFull-screen 7:00 · breath guide · then scores
Score + journalEnergy + focus 1 to 5 before/after · 3 prompts
Streak7 dots · miss a full day = restart
Day 7Celebrate · soft next-step invite (not 21-Day bundled)

Open Today + Reset mock

Streak rules (75 Hard lite)

  1. All 7 habits checked = day complete.
  2. 7 complete days in a row = The Brain Reset complete.
  3. Miss a full day = streak resets. Partial days do not count.
  4. Better to restart than fake it. Honesty is status.

What we need OK

  1. Breath pace: in for 4, out for 6 on the 7 Minute Challenge [LEIGH TO CONFIRM]
  2. Habit names and check criteria as locked above
  3. Hard streak: miss a full day = restart
  4. Offer stack values and "the app" naming
  5. Day-7 soft invite only (21-Day not included)

Compliance

  1. Credentials: Dr. Leigh Richardson, LPC-S, BCN, BCB. Never psychologist.
  2. Performance habits only. No ADHD treatment or cure claims.
  3. Brand: navy #1B2440 · pink #D81B60 · cream #E7D8D0 · body #20263A